Monday, March 8, 2010

Breast cancer awareness: how YOU can help

Photo courtesy of Peter Bruce

Now, I'm not one for shameless plugs, but this is a special exception, and I think you'll understand why.

The "b for a cure" project is something I became involved with based on the sheer charm and conviction of its founder, Peter Bruce, a professional photographer who lives in San Francisco with his lovely wife, two daughters, and giant (but friendly) dog. He began this project to raise awareness for breast cancer, a cause near and dear to any woman's heart, especially this plastic surgeon's.

As a female plastic surgeon, I have been involved in the journeys of so many women diagnosed with breast cancer, from the initial cancer operation to the reconstructive breast surgery to the post-treatment recovery period. Breast cancer is somehow simultaneously heartbreaking and inspirational, and it remains a cause in need of our continued support.

Peter's project allows ordinary (and extraordinary - you know who you are) women to express that solidarity - whether by helping to garner attention for the project, purchasing the book (expected to be released later in 2010), or even becoming a model (emphasizing the idea that all breasts are beautiful) - I encourage you to visit his website to learn more.